2017Issue5_Alabama_v6

Nielsen research illustrates how diversity in advertisements leads to enhanced reach and resonance. It has also identified how diverse populations are more engaged in digital tools and communications, yet the grocery retail industry continues to over-spend on traditional paper-based weekly flyers. Plan Bee – Do You Have One? I came across a fascinating story about work being done to create a bee drone prototype (named “Plan Bee”) to solve a very threatening issue to our planet if the honeybee population continues to shrink. That story is very much aligned with a discussion about winning in the future. Businesses come and go; merger and acquisition activity for both manufacturers and retailers will likely accelerate; and

new competitors, which just might have a significant impact on your success, are just around the corner. Organizations need to have a “plan bee” to be prepared for game changing events which threaten their existence. So, what is your “plan bee” and how is your organization working together to adapt to change and work in concert to thrive and grow? ■

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ALABAMA GROCER |