2021_Alabama_Grocer_Issue_3

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Raley’s, for example, has an entire web page dedicated to sharing its higher purpose: Dedicated to changing the way the world eats, one plate at a time. The company further elaborates on how this purpose is carried out in its communities, among employees, in the environment and with its customers, and has recently expanded its executive team to build upon its purpose. With a vision in place, Kirkby said an organization can keep building and growing without having to try too hard. “Grit is like a fire. Once it’s going, it keeps going, but we’re often in that early stage where we’re trying to ignite it. But once we get these three things going together we build momentum, and it becomes how we live and do things.” ■

“Caring is contagious,” Kirkby said. “Whenwe share our purpose, why it matters to us, that resonates with other people.”

REAL COFFEE. REAL TEA. GUARANTEED GREAT.

5th Generation family owned and Birmingham based since 1906. Find us at your Local Alabama Grocer. RedDiamond.com

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