2021_Alabama_Grocer_Issue_3

OUTSIDE THE BOX

Pinterest Predicts

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NEW BRANDS TARGET OLYMPIC SPONSORSHIPS graphics, the metaverse. These terms make up what is popularly referred to in the Twittersphere as “Web3.” The idea is the decentralized web is what comes after the mobile world we now inhabit. It’s a lot. But, if you have doubts about whether there are real business opportunities in the space, consider that Shopify recently announced it would help NFT creators build storefronts on its platform to connect directly with consumers. Just don’t Google “$200,000 NFT Rocks.” Allow these buzzwords to wash over you: defi tokens, DAO’s, low-fi crypto character NFT’s Go Mainstream

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If you need more proof that Americans are doubling down on eating at home, consider the latest findings from social media company Pinterest. According to its latest trends research, the area of the home receiving the most makeovers is the kitchen. Think fancy pantries and lux cabinets. Retrofitted to be more aesthetically pleasing, Pinterest has taken to predicting “Shelfies,” or photos of well-adorned kitchen shelves are the new gallery wall.

BUY NOW PAY LATER

The payments company Square acquired Afterpay earlier this summer. Buy Now Pay Later (BNPL) may seem like a foreign concept, or like a credit card, however, companies offering installment payments without interest for e-commerce goods is gathering steam. who are risk- averse and no fans of credit cards, have begun to use BNPL as a substitute for credit cards – instead connecting their debit cards to spread out purchases.

Among cultural observers there was

considerable debate during the Olympics about

whether Ralph Lauren was still the best brand to develop Team USA’s look. Some suggested a new company like Rowing Blazers, who designed uniforms

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for El Salvador’s Olympic contingent, should pick up the mantle. It’s part of a larger trend recently covered in The New York Times as the competitors, themselves, turn away from traditional sponsors in favor of new brands, such as Tracksmith and Champion. The list also includes Simone Biles, who shunned Nike for the athleisure brand Athleta.

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