GMS-Digital Marketing Book

EMAIL MARKETING IS THE PROCESS OF DELIVERING AN ADVERTISEMENT TO A PREDESIGNATED LIST OF RECIPIENTS WITH THE INTENT OF ENGAGING INTEREST. It has the ability to drive more traffic to your website, communicate effectively with online repeat customers, and increase your exposure online. Email Marketing isn’t limited to e-commerce stores and Fortune 500 companies. It’s marketing that’s well-suited for all kinds of businesses who want to develop and maintain relationships with their customers.

EMAIL MARKETING

HOW IT WORKS

• Email Marketing Has the Highest ROI • According to Search Engine Journal, Email Marketing has an ROI of 4,300%. ROI is obviously the ultimate goal of any marketing strategy, and Email Marketing can

certainly help you get there in the most cost effective way. • Email Lets You Keep in Touch With Existing Customers

• Past customers spend 67% more when compared with new ones. Email enables you to promote new offerings and encourage current customers to make repeat purchases. It keeps your brand and business at the forefront by meeting customers where they are (email inboxes) and help to build long-lasting rapport.