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HOW SWEET IT IS! MILO’S TEA COMPANY CELEBRATES 75TH ANNIVERSARY
Leader in Refrigerated Tea Toasts Major Milestone with Consumer-Generated Website and Giveaways
75 years and have kept our family’s values at the core of everything we do.” Milo’s is celebrating its 75th anniversary all year long with a special website dedicated to their cult-like following of fans who create site content by sharing their favorite Milo’s Moments. Milo’s Sweet History After returning from serving the U.S. during World War II, Milo and Beatrice “Bea” Carlton opened Milo’s, a hamburger restaurant in Birmingham, Alabama. Decades later, when the family realized the sweet tea they sold at the restaurant was just as popular as the burgers, they began selling the refrigerated beverages in local grocery stores. “We’ve come a long way and have a rich history of heart and grit that helped three generations build Milo’s to become the beloved brand it is today,” says Wallwork. “While we have grown and evolved tremendously over the last 75 years, we are a success because we continue to remain true to the family values my grandparents instilled in all of us.”
Milo’s Tea Company is toasting to sweet success on its 75th Anniversary as the company surpassed big name competitors to become America’s #1 selling refrigerated sweet tea. The family-owned company, based outside of Birmingham, Alabama, saw sales spike 24% in 2020 as in-home beverage consumption grew while the country quaranTEAned under COVID stay-at home orders. Milo’s teas and lemonades are available in over 31 thousand retailers nationwide, topping $240 million in annual retail sales over the last 52 weeks. Recent Nielsen data shows Milo’s is surging ahead of Pepsi’s Pure Leaf and Coca-Cola’s Gold Peak, solidifying its place as America’s favorite refrigerated tea. “We’re excited to celebrate 75 years of delivering Milo’s Moments to fans, customers, communities and associates, and we’re so honored that America loves our great-tasting, all-natural beverages and invites us into their homes and tables for moments that matter to them,” says Tricia Wallwork, CEO of Milo’s Tea Company and granddaughter of founder Milo Carlton. “We’ve had incredible growth, and it’s because we have put people first for the last
About Milo’s Tea Company Milo’s Tea Company is a family-owned, Certified Women-Owned Business with corporate headquarters in Birmingham, Ala. Milo’s has been brewing the best tasting, closest-to-homemade iced tea for three generations and counting. Milo’s tea tastes just like homemade because our family recipe includes only a few simple, 100 percent natural ingredients and does not contain preservatives or added colors. Milo’s can be found in the refrigerated section of retailers across the United States. Learn more at www.drinkmilos.com. ■
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