AGA Digital Magazine

Pop Up Grocer in Los Angeles. Photo by Anna Beeke

and our relationship with the plant. We insist on third-party testing to ensure all the claims on the package match the results.” von Pfetten says a goal with Gossamer is to destigmatize cannabis

With less time lost to commutes, shoppers are cooking at home and have more time to dedicate to meal preparation. Those combined factors have translated into traffic for Pop Up Grocer, consistent with pre-Covid-19 times as grocery stores haven’t experienced closures. For that, Schildt says, she is grateful. high praise

use by putting the product alongside items consumers are comfortable with. Customers find the CBD products adjacent to cheese made from sunflowers and upcycled carrots.

One of the emerging brands that is partnering with Pop Up Grocer to stock pop-up shelves is Gossamer, which describes itself as a company “for people who also smoke weed.”

In 2016, Gossamer launched as a lifestyle magazine that covers travel, design, art, culture and food – all through a green lens. The graphic design, photo essays and product recommendations offer an approach to cannabis that is unique – and arguably more sophisticated – in an industry that has come into bloom in recent years. Gossamer sells edible CBD treats that taste as good as they look and a duo of nighttime and morning CBD tinctures. Those tinctures, “Dusk” and “Dawn,” are representative of products that fit naturally with the Pop Up Grocer model. The packaging is eye-catching and modern, and the products also ultimately fill a unique niche since the market is not saturated with CBD Turkish delights or morning CBD that pairs well with coffee. Gossamer has been on the shelf at Pop Up Grocer since its first location in Brooklyn, New York. The two organizations worked together for the CBD X Gossamer collection. The relationship is symbiotic. Gossamer brings credibility to the curation at Pop Up Grocer with a deep understanding of testing, quality, ingredients, efficacy and approvals. “There are murky and disingenuous brands out there on the market,” said Verena von Pfetten, co-founder of Gossamer. “Often cannabis products are marketed by how to get the highest for the cheapest. That’s a total disconnect from the community we serve

Pop Up Grocer in Los Angeles. Photo by Anna Beeke

“the pop up grocer concept may provide a new path to consumer exposure that doesn’t necessarily exist otherwise.”

With Pop Up Grocer, Gossamer customers also have engagement with staff, which can really educate shoppers, especially with costs running around $65 for a one-ounce bottle of product.The product recommendations and usage tips from an evangelist can help convert the sale, which is a dynamic that Pop Up Grocer provides that traditional online or brick-and-mortar sales can’t always offer.

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