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CONTENTS | ISSUE 2
FEATURES
COLUMNS President’s Message What You Need To Know When Talking To Political Candidates . . . . . . . . . 6
Chairman’s Message Gearing Up For A Successful Year . . . . . . . 8
20 Redefining the Rules of Engagement, Digitally Digital engagement can be poison if not managed correctly but, for companies willing to embrace the transformation, digital engagement is just what the doctor ordered. 4
Washington Report Snap Shot – Food and Nutrition Policy Inside the Beltway . . . . . . . . . . . . . . . . . . . 17
Inside the Beltway Next Steps for Secure Supermarket Payments . . . . . . . . . . . . . . . 18
Viewpoint The Retail Apocalypse is B.S. . . . . . . . . . . 20
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Creating Cultures of Leadership What makes for a good leader? How do you foster a culture of leadership in your workplace? Noted expert Drew Dudley shares his insights in finding and how living leadership teaches leadership.
36 DEPARTMENTS AGA News . . . . . . . . . . . . . . . . . . . . . . . . . 11 Out and About . . . . . . . . . . . . . . . . . . . . . 16 Outside the Box . . . . . . . . . . . . . . . . . . . . 22
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The Devil is in the Details You would be hard pressed today to find a retailer in any sector that is not involved in some form of digital retailing in order to enhance the shopping experience and the customer life cycle, but as one expert says, “the devil is in the details.”
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