AdoreBridal2018.indd

"If they pick the ring charm, they are next to be married," says Mortillaro, who sells cake pulls at her fourth-generation company. "The fleur de lis is prosperity, a horseshoe is good luck—it's a very New Orleans and old Victorian tradition." These cake pulls double as wedding favors, as do accessories for a tradition Jones says has become a "staple of New Orleans celebrations"—the second line. Whether brides are New Orleans natives or tourists, they’re all asking to parade in the streets with their wedding party and a brass band. In addition to being an efficient and fun way to move the wedding from point A (ceremony) to point B (reception venue), second lines give brides the chance to repeat design elements that are established in the trousseau. A motif or letterpress design can be echoed in favors like umbrellas, coozies, or handkerchiefs. "I always suggest a second line, because it (is an opportunity) to give a favor as well," said Leslie McGoey, owner of Backyard Printing, which sells cake pulls, handkerchiefs, umbrellas, and other wedding accessories.

"People are looking for favors that are fun, and this adds to the party."

"It's not a stuffy wedding," Mortillaro says. "(Our traditions) make it a lot more fun and exciting."

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ADORE • BRIDAL 2018