AlabamaGroceryJan2017Final

INSIDE THE BELTWAY

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JENNIFER HATCHER SENIOR VICE PRESIDENT GOVERNMENT AND PUBLIC AFFAIRS FOOD MARKETING INSTITUTE

Then when CGA or FMI lobbyists reach out to officials in Washington, or Sacramento, it allows us to expand your reach on an ongoing basis.

The elections provide a great opportunity to build relationships with your elected officials.

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With the negativity of this election cycle occupying the Internet, airwaves, and even the streets – it’s easy to move to complacency. Instead of complacency, now is the perfect time to develop and build relationships with the winners of November’s General Election in order to get them to understand your perspective on votes they will take in the city council, county commission, state legislature or Congress. Here are som helpful tips to developing a strong relationship with your elected officials: Send a note congratulating the official on their election or re-election with a brief paragraph about your business. them something new – a new department, a new product, a new section, or a new technology. Discuss issues they might have the opportunity to vote on, or influence with their position (if you need ideas, we are happy to provide them). Introduce them to your associates – especially the store manager. Take photos! 1 2 Schedule an introductory meeting with the elected official in your store, or distribution center. Show

Send the elected official and the staff member who accompanies them a follow-up note, thanking them for

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When you have an “ask,” make sure it’s clear. If you would like them to co-sponsor legislation, sign a letter,

the visit and reiterating those items you discussed at the store.

or vote in favor or against something, make sure it’s clear and has been communicated to them and their office both in writing and verbally. If you are sending a letter or email, make sure the “ask” or request is in the first sentence.

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After there is a vote or hearing on an issue that impacts your business, contact the elected official and

let them know how much you appreciate their understanding of your business. Or, if they didn’t vote your way, let them know you would like to discuss why you, your associates and your customers are on the other side of the issue. Maybe you can get them next time! Always stay positive, even if the vote did not go your way. ■

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Communicate with the official and the staffer every quarter. Let them know about a new department, remodel, new jobs you have created or a new product or a policy issue. Also, ask what issues they are most interested in. Send materials created by your state or national association. This demonstrates the direct link between your business and your state or national association. 4 5

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