Douglasville CVB_Marketing Plan.indd

STRENGTHS

Small business community How we promote small businesses Unique dining experiences Proximity to Atlanta Filming locations Downtown (picturesque)

Great community events Niche interests within the

community Accessibility Parks and Recreation inventory and relationship Sweetwater Creek State Park Budget

Free Parking Amphitheater Passionate employees Collaborative partnerships Arts & Culture

WEAKNESSES

Number of unique activities Downtown - lacks foot traffic, individuality & a viable option for businesses Not having a hotel in downtown Lack of nightlife Inconsistent business hours - not many places are open Sunday - Tuesday Hotel inventory RV Dumping Graphic Design OPPORTUNITIES

Filming - Lions Gate opening Douglasville Conference Center Legacy Arena Douglas County Museum of History & Art

Industry Partners RFP’s Being invited to the table more Certified Autism Destination Bringing more Group Travel

Could use more unique events Expanding the Fence Gallery Regional collaboration

THREATS Relationship with DCTT Negative perception about Douglasville Resident sentiment People not understanding the CVB’s potential

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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