Douglasville CVB_Marketing Plan.indd

Final Notes & Thoughts

As we reflect on our previous year and look ahead to the future, Discover Douglasville's strategic marketing plan serves as a beacon guiding us towards continued success and growth. The year 2023 was a testament to our commitment to excellence, marked by significant achievements and milestones and centered around a strategic rebranding. Looking forward to 2024-25, our focus remains steadfast on enhancing brand exposure and ensuring our marketing collateral aligns seamlessly with our refreshed identity. By leveraging data-driven insights, we are poised to deliver targeted advertising campaigns that resonate with our key markets, maximizing our reach and impact. In our pursuit of excellence, we are dedicated to enhancing visitor experiences through the expansion of our Welcome Center retail offerings and the establishment of a Mobile Visitors Center, ensuring accessibility and convenience for all. Central to our strategy is the cultivation of strong partnerships, fostering collaborative efforts to elevate our destination's profile and drive visitation to Douglasville, Georgia. Through active engagement in tradeshows and conferences, we are committed to staying abreast of industry trends and best practices, positioning us at the forefront of the tourism landscape. Our marketing plan is not merely a document but a dynamic roadmap that evaluates our past successes and charts a course for future achievements. With clear goals in sight, we are poised to realize our vision of becoming the most effective destination marketer, driving visitation and fostering a vibrant community in Douglasville, Georgia. Together, we embark on this journey with passion, determination, and a shared commitment to excellence.

#DiscoverDouglasville

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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