Douglasville CVB_Marketing Plan.indd

OVERVIEW

Discover Douglasville, formerly Visit Douglasville, has undergone a transformative journey, marked by a comprehensive rebranding initiative aimed at establishing a distinctive identity. The evolution from "Visit Douglasville" to "Discover Douglasville" not only sounds fresh but also reflects our renewed focus and direction. This rebranding effort included the creation of a compelling logo and brand that resonates with our target audience. As part of our commitment to providing valuable information, we proudly unveiled an award-winning visitors guide in 2023. Utilizing data analysis from Placer.AI, we gained valuable insights into our target markets, allowing us to tailor our strategies more effectively. A significant milestone in our journey was the addition of a key team member, a Marketing and Events Coordinator, reinforcing our commitment to excellence as a destination marketing organization. Our social media landscape has experienced remarkable growth, reflecting a strategic shift in our content strategy. We've revitalized our blog content and are in the process of launching a Mobile Visitors Center and a downtown photo booth, providing interactive touchpoints for our community and visitors alike. Our presence was prominently featured in Reunion Magazine, showcasing our reunion workshop, and we successfully advertised in the Georgia State Parks Ad with our new brand, expanding our reach and visibility. Looking forward, we have ambitious plans, including a new website, increased ad placements, and a range of marketing collateral updates to align with our refreshed brand and stay committed to providing comprehensive resources for residents, visitors, and planners. Community engagement and building partnerships remains at the core of our marketing plan, and our efforts have been recognized through speaking engagements with various groups, including the Rotary Club, retired educators, the Sweetwater Camera Club, and as featured speakers at the 2023 Georgia Downtown Association Conference. Plans to implement grant programs, host a Hospitality Mixer, and kickstart our Ambassador Program are underway, aligning with our commitment to increasing community engagement and exposure. Discover Douglasville's strategic marketing plan reflects a commitment to growth, innovation, and community engagement, positioning us as a dynamic destination with a unique and compelling story to tell.

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DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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