Douglasville CVB_Marketing Plan.indd

The Douglasville CVB unveiled a collection of vibrant and captivating postcard designs, available for purchase and complimentary distribution from the welcome center, showcasing the city's unique charm and attractions. NEW POSTCARDS ACHIEVEMENTS 23-24 In collaboration with Accent Creative Group, we have revamped the window cling at the state VIC in Tallapoosa, ensuring it aligns seamlessly with our brand identity. This eye-catching update not only reflects our essence but also serves as an inviting prompt for visitors to explore Douglasville after their stop at the state visitors center. NEW TALLAPOOSA WINDOW CLING Our team recently welcomed a Marketing and Events Coordinator, whose invaluable contributions have significantly enhanced our efficiency. With streamlining operations and effectively dividing responsibilities across sales, marketing, and visitor services support, the new positions have not only improved workflow but have positively impacted our team culture. Revamping our social media strategy, we've incorporated a dynamic mix of images, videos, and original content, along with engaging spotlights on our partners. This strategic shift has led to an exponential growth in our social media presence, allowing us to connect more effectively with our audience, build partnerships, and showcase the vibrant essence of our offerings. We are eager to introduce a photobooth downtown as part of our initiative to boost foot traffic, generate income to support tourism-related projects, and offer a delightful experience for residents and visitors of all ages and backgrounds, contributing to the vibrancy and appeal of our downtown area. APPROVAL FOR DOWNTOWN PHOTOBOOTH NEW SOCIAL MEDIA STRATEGY NEW POSITION - MARKETING & EVENTS COORDINATOR

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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