GMS-Digital Marketing Book

Graphic Media Solutions 770.783.7900

WE SPECIALIZE IN DIGITAL MARKETING TO DRIVE LEADS AND BRAND AWARENESS

DIGITAL MARKETING

Our services include:

iAM INTELLIGENT IP TARGETING EMAIL MARKETING SOCIAL MEDIA MANAGEMENT

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For more information visit yourgms.com or call 770.783.7900

For the first time, you can have a truly personal relationship with your direct mail customers, while sending offers and messages as unique as the customer receiving them.

iAM IDENTIFIES WHO YOUR CUSTOMERS ARE, WHERE THEY LIVE AND THE PRODUCTS AND SERVICES THEY BUY, ALLOWING YOU TO TARGET AND RE-TARGET WITH A HIGH LEVEL OF ACCURACY, PERSONALIZATION AND RELEVANCY. Connect your brand to your current and potential customers with direct mail messages that speak directly to them in a way they identify with. WHAT TO EXPECT Watch your foot traffic increase as you target and retarget customers with personalized, relevant offers while communicating intelligently to existing and potential customers. With each new campaign you have the ability to identify prospects that look like your current customers, giving you the power to increase acquisition and retention as you compete like never before. Personalizing direct mail results in a hybrid approach between print and digital. This approach leverages the best of print and digital with a state-of-the-art process called personalized variable direct mail. It outperforms traditional direct mail / EDDM campaigns, and gives a much more specific return on investment.

IAM Intelligent Software

For more information visit yourgms.com or call 770.783.7900

THE CREATIVE OPPORTUNITIES ARE UNLIMITED Office suppliers targeting office parks that are dominated by attorneys; retail stores targeting competitive locations; pharma and medical equipment reps targeting medical centers; IT service providers targeting software and game designers.

IP AUDIENCE TARGETING IS THE ABILITY TO DIGITALLY MARKET TO A SPECIFIC GEOGRAPHICAL AREA (GEOFENCING), OR A RADIUS OF A SPECIFIC AREA, WITH ADVERTISEMENTS. Advertising to the same people in the digital realm and in the physical world will help your message to be seen and recognized. IP Targeting should be a part of every direct mail campaign. • You provide the names, addresses, and zip codes of the people or businesses you would like to advertise to. This can be your list of previous customers, lost customers, potential new clients, your direct mail list, competitor addresses and more. • These addresses are then run through an IP mapping system where the IP addresses are matched with physical addresses. Once the two addresses match, you can begin serving your display or video banner ads using the IP address of the home, or office building in conjunction with your direct mail. • One of the primary advantages of using IP targeting is the ability it affords marketers to be more creative with their campaigns. Examples of creative advertising targeting might include: Targeting on-line users within the coffee shop located across the street from a specific organization with whom the advertiser would like to do business. Targeting conference guests staying at a local hotel to visit their booth in the exhibit hall. HOW IT WORKS

IP TARGETING

EMAIL MARKETING IS THE PROCESS OF DELIVERING AN ADVERTISEMENT TO A PREDESIGNATED LIST OF RECIPIENTS WITH THE INTENT OF ENGAGING INTEREST. It has the ability to drive more traffic to your website, communicate effectively with online repeat customers, and increase your exposure online. Email Marketing isn’t limited to e-commerce stores and Fortune 500 companies. It’s marketing that’s well-suited for all kinds of businesses who want to develop and maintain relationships with their customers.

EMAIL MARKETING

HOW IT WORKS

• Email Marketing Has the Highest ROI • According to Search Engine Journal, Email Marketing has an ROI of 4,300%. ROI is obviously the ultimate goal of any marketing strategy, and Email Marketing can

certainly help you get there in the most cost effective way. • Email Lets You Keep in Touch With Existing Customers

• Past customers spend 67% more when compared with new ones. Email enables you to promote new offerings and encourage current customers to make repeat purchases. It keeps your brand and business at the forefront by meeting customers where they are (email inboxes) and help to build long-lasting rapport.

Your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

IN SOCIAL MEDIA MANAGEMENT, AN AGENCY OR INDIVIDUAL MANAGES AND MONITORS THE SOCIAL MEDIA PRESENCE OF YOUR BUSINESS AND BRAND, AS WELL AS ITS PRODUCTS Via social media management, companies hope to improve brand awareness and brand loyalty, plus encourage user engagement and conversions. • Social Media Management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience, answering customer inquiries, and looking for new opportunities to increase positive inter- actions with your brand. • Our Social Media Management can help your business make an impact on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. We help you develop brand awareness with more followers, build relationships through meaningful engagement, and increase website exposure with added traffic. • Our Social Media Management team creates every piece of content, in house. We then play a hands-on role in introducing it online, overseeing distribution and following up on customer engagement inquiry. • In addition to content dispatch, our social media managers analyze the results of campaigns by tracking engagement metrics such as likes, clicks and shares. HOW IT WORKS

SOCIAL MEDIA MANAGEMENT

Graphic Media Solutions

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Graphic Media Sol u t i ons LLC GMS 770 - 783 - 7900

Graphic Media Solutions 770.783.7900 www.yourgms.com