GMS-Digital Marketing Book

iAM IDENTIFIES WHO YOUR CUSTOMERS ARE, WHERE THEY LIVE AND THE PRODUCTS AND SERVICES THEY BUY, ALLOWING YOU TO TARGET AND RE-TARGET WITH A HIGH LEVEL OF ACCURACY, PERSONALIZATION AND RELEVANCY. Connect your brand to your current and potential customers with direct mail messages that speak directly to them in a way they identify with. WHAT TO EXPECT Watch your foot traffic increase as you target and retarget customers with personalized, relevant offers while communicating intelligently to existing and potential customers. With each new campaign you have the ability to identify prospects that look like your current customers, giving you the power to increase acquisition and retention as you compete like never before. Personalizing direct mail results in a hybrid approach between print and digital. This approach leverages the best of print and digital with a state-of-the-art process called personalized variable direct mail. It outperforms traditional direct mail / EDDM campaigns, and gives a much more specific return on investment.

IAM Intelligent Software

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