GMS_digitalcircular_Axiom

Connecting Customers in the Digital World

DIGITAL CIRCULAR + DISTRIBUTION

DRIVE & MEASURE STORE VISITS The Ideal digital circular platform is revolutionizing

retail marketing. This AI powered marketing ecosystem features an engaging database driven user interface, connected to a robust distribution system, and critical analytical reporting including cost/visit. This ecosystem finds your customers and

We create a target area around your store and focus on your target audience - adults who shop your store and your competitors’ stores. TARGET YOUR AUDIENCE AND AREA SERVE TARGETED DIGITAL ADS your competitors’ customers where they are, drives them to your circular, then to your store, and reports on the entire process. Our distribution network connects with your target audience and serves targeted digital ads in apps and on websites - driving qualified traffic to your digital circular. ENGAGE WITH YOUR AUDIENCE Your digital circular is customized to your brand and includes your content. Customers browse deals, videos, recipes, share content, build shopping lists, then drive to your store and/or e-commerce. DRIVE & MEASURE STORE TRAFFIC

RETAIL MEDIA NETWORK Access Untapped CPG Funding The Ideal Retail Media Network enables retailers of any size to gain access to national CPG advertising funding historically reserved for large regional or national banners - driving measurable store tra c at no cost. This Retail Media Network platform can be activated within weeks, with or without participation in the Ideal Digital Circular platform. With both on-platform and o -platform positioning, the Ideal Retail Media Network provides CPG companies the ability to access all shoppers, from all stores within a retailers network. CPGs can then focus on a target audience, drive those customers directly to their content, then to stores, and measure the entire ecosystem. Retailers bene t from increased store tra c, basket size and brand awareness - CPGs bene t from a higher ROAS than they can achieve on their own. This platform creates a great opportunity for retailers to leverage the collective size of the Ideal Retail Media Network to gain larger visibility from CPG, leveling the playing eld with national retailers.

TARGET EVERYONE Targeted digital media drives your customers and your competitors’ to your digital circular. MEASURE RESULTS Track your media buy, circular interaction, and traffic back to brick-and-mortar + e-commerce. INTEGRATE WITH TECH Connect your e-commerce partner, digital coupons, and rewards database.

Store visits driven from your digital circular are tracked and compiled into customized reports allowing you to see circular views, store visits, & cost/visit. Using AI we monitor the ecosystem, learn, and constantly improve to maximize cost/visit and ROI.

DIGITAL DISPLAY AND IP TARGETING OFFER SEVERAL BENEFITS FOR A GROCERY STORE

TARGETED ADVERTISING: Digital display and IP targeting allow grocery stores to display ads to a specific audience based on their location, interests, and browsing behavior. By delivering relevant ads to the right people, grocery stores can increase the effectiveness of their marketing campaigns and drive higher conversion rates. COST-EFFECTIVE: Digital display advertising offers more cost-effective options, allowing grocery stores to reach a larger audience without breaking the bank. Additionally, IP targeting ensures that ads are displayed only to users within a specific geographic area, reducing wasted impressions. INCREASED BRAND AWARENESS: Digital display advertising enables grocery stores to showcase their brand and products to a wide range of online users. By utilizing eye-catching visuals and engaging content, they can enhance brand recogni tion and increase awareness among potential customers. PERSONALIZATION AND CUSTOMIZATION: With digital display advertising, grocery stores can personalize their ads based on the preferences and behaviors of their target audience. By leveraging IP targeting, they can tailor the content specifically to the local community, showcasing relevant products, promotions, or special offers. REAL-TIME ANALYTICS: Digital display advertising platforms provide detailed analytics and performance metrics in real-time. Grocery stores can track the effectiveness of their campaigns, monitor impressions, click-through rates, and conversions, and make data-driven decisions to optimize their advertising strategies.

REAL-TIME ANALYTICS:

Digital display advertising platforms provide detailed analytics and performance metrics in real-time. Grocery stores can track the effectiveness of their campaigns, monitor impressions, click-through rates, and conversions, and make data-driven decisions to optimize their advertis ing strategies. FLEXIBILITY AND AGILITY: Unlike traditional advertising channels, digital display advertising offers flexibility and agility. Grocery stores can quickly create, modify, or pause campaigns based on market trends, seasonal promotions, or changing customer demands. This adaptability allows for better responsiveness and more effective advertising. CROSS-CHANNEL INTEGRATION: Digital display advertising can be integrated with other online marketing channels, such as social media, search engine marketing, or email marketing. By leveraging a cohesive strategy across multiple channels, grocery stores can reinforce their messaging, increase customer engagement, and drive higher conversion rates. GEOGRAPHICAL TARGETING: IP targeting enables grocery stores to focus their advertising efforts on specificgeographic regions or even individual stores. This precision targeting allows for localized campaigns, where stores can promote store-specific offers or highlight nearby locations to attract foot traffic.

Overall, digital display advertising and IP targeting provide grocery stores with cost-effective, targeted, and measurable advertising solutions. By leveraging these strategies, grocery stores can increase their brand visibility, engage with their target audience, and drive more traffic and sales to their stores.

SOCIAL MEDIA MARKETING

INCREASED BRAND AWARENESS:

Social media platforms offer extensive reach and engagement potential. By establishing a strong social media presence, a grocery store can increase brand awareness and visibility among its target audience. This can attract new customers and strengthen relationships with existing ones.

PROMOTIONS AND OFFERS:

TARGETED ADVERTISING: Social media platforms provide advanced targeting options, allowing a grocery store to reach specific demographics, interests, and geographic locations. This precision targeting ensures that marketing efforts are focused on the right audience, increasing the likelihood of generating relevant leads and driving foot traffic to the store.

Social media platforms are ideal for promoting discounts, special offers, and new products or services. The grocery store can leverage these channels to share exclusive deals, coupons, or limited-time promotions, encouraging customers to visit the store and make purchases.

COMMUNITY BUILDING: Social media offers an opportunity to foster a sense of community around the grocery store. By sharing local events, supporting causes, and highlighting community initiatives, the store can position itself as a trusted and engaged member of the community. This can strengthen the store's reputation and encourage community support.

CUSTOMER ENGAGEMENT AND LOYALTY:

COMPETITIVE ADVANTAGE: In an increasingly digital world, having an effective social media presence can give a grocery store a competitive edge. Many customers rely on social media platforms for information, recommendations, and reviews. By actively engaging on social media, the store can differentiate itself from competitors and position itself as a preferred choice among consumers. Social media provides a platform for two-way communication between the grocery store and its customers. By actively engaging with followers, responding to queries, and providing valuable content, the store can build a loyal customer base. Social media also enables real-time feedback, allowing the store to address concerns promptly and improve customer satisfaction.

CUSTOMER INSIGHTS AND MARKET RESEARCH: Social media platforms provide valuable analytics and insights into customer behavior, preferences, and demographics. By analyzing these data, a grocery store can gain a deeper understanding of its target audience and make informed marketing decisions. Additionally, social media can serve as a platform for conducting market research, obtaining feedback, and testing new product ideas.

TEXT AND EMAIL MARKETING

DIRECT AND TARGETED COMMUNICATION:

Text and email marketing allow the grocery store to communicate directly with its customers. By collecting customer contact information, such as phone numbers and email addresses, the store can send personalized messages, promotions, and updates directly to the customers' inboxes or mobile devices. This direct communication enables targeted messaging to specific segments of the customer base, increasing the likelihood of engagement and conversion. COST-EFFECTIVE MARKETING: Compared to traditional advertising methods, text and email marketing can be more cost-effective. There are minimal costs associated with sending bulk messages or emails, making it an affordable marketing channel for a grocery store, especially for smaller budgets. Additionally, the ability to INCREASED CUSTOMER ENGAGEMENT: Text and email marketing campaigns provide an opportunity to engage customers on a more personal level. By delivering relevant and valuable content, such as exclusive discounts, recipe ideas, or seasonal promotions, the grocery store can capture the attention and interest of its customers. This engagement fosters loyalty, encourages repeat purchases, and strengthens the customer-store relationship. INCREASED CUSTOMER RETENTION: Regular communication through text and email helps to keep the grocery store top of mind for customers. By sending reminders, updates on new products, or personalized recommendations, the store can encourage repeat purchases and increase customer loyalty. Building a loyal customer base leads to long-term profitability and reduces the need for constant acquisition efforts. track and measure the performance of campaigns allows for efficient allocation of resources and optimization of marketing efforts.

TIME-SENSITIVE PROMOTIONS AND OFFERS:

Text and email marketing are ideal for delivering time-sensitive promotions and offers. The grocery store can send limited-time discounts, flash sales, or personalized coupons directly to customers, creating a sense of urgency and encouraging immediate action. This can drive traffic to the store and increase sales within a specific timeframe.

OPT-IN AUDIENCE: Customers who subscribe to a grocery store's text or email list have willingly provided their contact information and expressed interest in receiving updates and offers. This means that the store is targeting an audience that is already interested in its products and more likely to engage with the market ing messages. Building an opt-in audience ensures that the marketing efforts are reaching people who are more receptive to the store's communications.

ANALYTICS AND DATA INSIGHTS: Text and email marketing platforms typically provide analytics and reporting features that allow the grocery store to track and measure the success of its campaigns. By analyzing open rates, click-through rates, and conversion rates, the store can gain valuable insights into customer preferences, behaviors, and engagement patterns. This data can inform future marketing strategies and help tailor content to better resonate with customers.

WEBSITE DEVELOPMENT

INFORMATION HUB: A website serves as a centralized platform where the grocery store can share important information such as store hours, location, contact details, and product offerings. Customers can easily find the information they need, enhancing convenience and reducing the need for them to make phone calls or visit the store in person for basic inquiries.

ONLINE VISIBILITY: A website provides an online presence for the grocery store, making it discoverable to potential customers who search for groceries or related products online. It allows the store to expand its reach beyond the local community and attract customers from a wider geographical area. PRODUCT SHOWCASE: A website enables the grocery store to showcase its products and offerings in a visually appealing manner. High-quality images, detailed descriptions, and product categorization can help customers explore and discover items of interest. Additionally, the website can highlight special promotions, seasonal offerings, and new arrivals, driving customer engagement and encouraging sales. ONLINE SHOPPING AND DELIVERY: An e-commerce functionality on the website allows the grocery store to offer online shopping and delivery services. Customers can browse the products, create shopping lists, place orders, and schedule deliveries from the comfort of their homes. This convenience appeals to busy individuals, those with mobility challenges, and those who prefer the conve nience of online shopping.

RECIPE IDEAS AND CONTENT: A grocery store website can offer recipe ideas, cooking tips, and nutritional

information to customers. By providing valuable content, the website becomes a resource for customers seeking inspiration, meal planning assistance, and dietary guidance. This positions the grocery store as a trusted authority in the field and encourages customers to visit the website regularly.

ONLINE MARKETING AND PROMOTIONS: A website serves as a platform for online marketing efforts such as search engine

optimization (SEO), content marketing, and digital advertising. The store can create blog posts, articles, or videos related to food, nutrition, and cooking, optimizing them for search engines to attract organic traffic. It also provides a space to promote special offers, discounts, and loyalty programs, further incentivizing customers to choose the store.

CUSTOMER REVIEWS AND TESTIMONIALS:

CUSTOMER ENGAGEMENT AND LOYALTY: A website can include features that promote customer engagement and foster loyalty. This can include inter active elements like recipe sharing, customer forums, newsletters, or loyalty program sign-ups. These features encourage customers to actively participate and stay connected with the store, enhancing customer loyalty and increasing the likelihood of repeat business.

A website provides a platform for customers to leave reviews and testimonials about their experiences with the grocery store. Positive reviews can enhance the store's reputation and attract new customers, while feedback from customers can also provide insights for improve ment. Displaying customer reviews on the website can build trust and credibility among potential customers.

Overall, a website for a grocery store acts as a powerful marketing tool, providing online visibility, convenience, and engagement opportunities. It can significantly enhance the store's reach, customer experience,and competitiveness in the digital era.