PowerPoint Presentation

Digital Display Targeting

Definition of Terms

Geofence

A virtual geographic boundary, defined by GPS technology, that when entered enables software to collect mobile device data from that location.

Definition of Terms

IP Targeting

The ability to digitally market to a specific location or home with advertisements designed for desktops, laptops, tablets, smart phones, IP radio, and smart home devices with Connected TV.

Definition of Terms

UDX Codes

A short piece of website code that allows an organization to collect information about anonymous visitors to their website. UDX collects IP and device information of site visitors, and converts that traffic into a person, enhanced with a core set of demographics.

Digital Display Targeting

First Steps

First Steps

Step 1. Geofence

Establish parameters around store locations, competitive locations, or local neighborhood/community gathering spots.

First Steps

Step 2. UDX

Install UDX codes on both websites, begin to capture

anonymous visitors and assemble lists with Name, Address, Gender, Age and Estimated income.

First Steps

Step 3. Serve Digital

Begin to serve Digital Display based on Prospect IP Location(their home) parameters, gather results and develop profiles for Wayfield/Eden Fresh digital customers.

First Steps

Step 4. Capture/Report Catalog anonymous visitors to website(UDX), build a database of prospects aware of your brand and more likely to engage with other forms of advertising.

Digital Display Targeting

Sample Environments

728x90 – Sample Environments

320x50 – Sample Environments

300x250 - Sample Environments

160x600 - Sample Environments

300x600 - Sample Environments

Digital Display Targeting

Reporting Samples

Reporting: Sample Data/Summary

Reporting: Sample Data/Summary Engagement

Reporting: Sample Data/Competitor Targeting

Reporting: Sample Data/Competitor Engagement

Reporting: Sample Region Specific

How it all feeds each other

Geofence

Digital Advertising Loop

Print/Email Social Interaction

Digital Display

Website UDX Code Capture

Campaign Summary

❑ Install Geofencing with parameters around store locations, competitive locations, or local neighborhood/community gathering spots.

❑ Install UDX codes on both websites, begin to capture anonymous visitors and assemble lists with Name, Address, Gender, Age and Estimated income.

❑ Begin to serve Digital Display based on selected residential locations, gather results and develop profiles for Wayfield/Eden Fresh digital customers.

❑ Catalog anonymous visitors to website(UDX), build a database of prospects aware of your brand and more likely to engage with other forms of advertising. Begin to form digital customer profile.

Digital Display Targeting

Part 2. - Profiling

Digital Display Targeting

Profiling

After a set period of time, we can begin to develop a clear picture of who your digital customer is. When we have the criteria narrowed down, we can search the surrounding areas for non- customers that match the data and begin to serve them digital display and track interactions.

Profiling Sample Data – 2.5 Mile Radius

Profiling Sample Data – 2.5 Mile Radius

Digital Display Targeting

Investment Summary

• Investment Summary – Eden Fresh

Campaign Length: TBD – Pricing is per month below.

2.5 Mile Radius around store.

• Geo-Tracking & Building Re-Targeting Database

• No charge for in-store IP address capture and database creation with digital package. • UDX Tracking Tag

• No charge for identifying anonymous website visitors

• Investment Summary – Wayfield Foods

Campaign Length: TBD – Pricing is per month below.

2.5 Mile Radius around each store.

• Geo-Tracking & Building Re-Targeting Database

• No charge for in-store IP address capture and database creation with digital package. • UDX Tracking Tag

• No charge for identifying anonymous website visitors

Digital Display Targeting

Thank you!

Toit

Email Marketing Statistics – 664 days

6,653 Total online weekly advertisement views.

29.8% Average email open percentage.

88,897 Total email communications sent.

+15% Opens versus industry averages.

Email Marketing list starts 7/25/2019 with zero subscribers

62% Percentage of desktop opens. (Mobile 35%)

1,207 Current list size.

+25% Click through versus industry averages.

26.3% Average click through percentage.

Toit

Email Marketing Statistics – 475 days

35,060 Total online weekly advertisement views.

35.5% Average email open percentage.

199,284 Total email communications sent.

+24% Opens versus industry averages.

Email Marketing list starts 2/24/2020 with 2,067 subscribers

53% Percentage of desktop opens. (Mobile 44%)

3,212 Current list size.

+51% Click through versus industry averages.

52.3% Average click through percentage.

Website Creation Package

✓ Custom-designed 'Home' page, 'About' page and 'Contact' page. ✓ Four additional custom pages ('Services', ‘Recipes', etc.). ✓ Custom designed ‘Select your store' page with manager pictures, store pictures, links to directions for each. ✓ Custom designed combination of Spotlight & Community pages. ✓ Employee link repository, tiered by permission level(access to certain folders/documents and link pages restricted by level of user). ✓ Graphic design and development of all site graphics to help express your brand's unique identity throughout the overall site design. ✓ Content structuring, wire framing and development of effective content as it relates to communicating your business's services, products, and goals. ✓ Responsive, mobile and tablet-friendly site design. ✓ Social Media site integration. ✓ Highlighted email subscription integration.

$100.00 per hour / Estimated 35 hrs.