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L'Olio Novello e' finalmente arrivato This highly prized extra-virgin olive oil — Sicily’s finest — is in-stores now. True Italian food lovers know, there’s extra-virgin olive oil, and then there’s olio novello. This is the first batch of oil made from 2020’s olive harvest in Sicily. Italians line up to buy bottles the day they are released. Why all the fuss? The flavor. The olives are picked early, and pressed immediately, which preserves the flavor and aroma of the olive fruit. The oil is then bottled unfiltered, so it’s green and clear. This is truly the most flavorful of all olive oils. Serve it as a dip for bread, pour over salads, or use it to dress meats and fish, soups and grilled vegetables. Our exclusive Olio Novello is produced in limited quantities and we expect it to sell out fast. Reserve your bottle today. Visit www.rouses.com for details.

First to Arrive in the United States!