ROUSES_MarApr2019_Magazine-R

ITALIAN MONTH at Rouses

RESPONSIBLY SOURCED SEAFOOD

HELPING THE GULF COAST GROW Our local produce roots run more than 90 years deep. J.P. Rouse founded the City Produce Company in 1923, bring- ing fruits and vegetables from local, independent farms to the rest of the state and eventually to stores around the country. When his son, Anthony J. Rouse, Sr., opened his first grocery store in 1960, he made supporting his farmer neighbors a priority. He bought all of the produce from the farmers in the area, whether he needed it or not, because he said it was important for the community. Generations later we are more committed than ever to our local farmers and to bringing you the very best this region has to offer. Fishing has been a unique way of life for people here on the Gulf Coast for generations. As the Gulf Coast’s grocer, and avid fishers ourselves, we feel a particular commitment to preserve and protect our seafood industry, which plays such an impor- tant role in our culture and economy. Most of our seafood comes from local fishermen with whom we have close personal and professional relation- ships. But our commitment doesn’t end at our coast. We’re mindful of how all of our seafood is caught and farmed. Get Louisiana crawfish hot from the pot 11am-7pm daily. Leroy Theriot was the butcher at our first store, which was known for having the very best meat selection in Houma. We still have full-service butcher shops in our stores, and trusted butchers avail- able to answer your questions about cuts, grades and cooking techniques. Every steak is still cut by hand, the way Leroy did things. Choose from steak- house quality USDA Prime beef and USDA Choice beef, or more affordable options. Most of our stores also have a dry-aged beef locker, in which the beef is aged at least 25 days. AN OLD-FASHIONED BUTCHER SHOP

My Sardinian-born great grandfather, J.P. Rouse, brought his food traditions to Louisiana when he immigrated in 1900. We’re celebrating our Italian Heritage throughout the month of March, with special prices on authentic Italian products, in-store cooking demonstrations and samplings of Italian cuisine. We have hundreds of new products from recent buying trips to Italy and from our partnership with the Ital- ian Trade Agency, including cheese, sauces, olives and wine. Look for new additions to our own Rouses Market line of authentic Italian products, including dried pasta, sauces and filled raviolis. EAT LIKE AN ITALIAN Italians classify wine with labels like DOP and IDG. Look for these labels on our authentic Italian products. DOP (Denominazione di Origine Protetta), or Protected Designation of Origin/PDO, is a desig- nation that aims to promote and protect traditionally produced, culturally significant agricultural products and foodstuffs across Europe. The label means that all parts of the product’s creation process — from crush- ing the olives to bottling — were completed within the designated, historic geographic area. IGP (Indicazione Geografica Protetta) food items are required to have at least one part of the product’s

production take place in its traditional location. — Ali Rouse Royster, 3rd Generation

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MARCH•APRIL 2019