ROUSES_MarApr2020_Magazine_Pages_High-Res

Rouses Means Local growth

...when J.P. Rouse and his wife, Leola (née Pitre), moved to Thibodaux, where he opened City Produce Company. Rouse bought fruits and vegetables from big farms in Chackbay and Chocktaw, then trucked them to the public markets. …when L.H. Hayward, founder of produce and dry goods company Camellia , began selling red beans at the Old French Market in New Orleans. …when Frank Mosher and Mose Lischkoff started a company called Magic City Food Products in the basement of a Hill’s Grocery Store in North Birmingham, Alabama. Magic City Products would officially become Golden Flake, Inc ., in the 1940s. It has been tremendous to see the growth of Rouses over the years. To see a strong Louisiana business continue to grow, as we both have, from generation to generation, is a testament to the values that our families have instilled in us. The way Donny has expanded the Rouses footprint across the Gulf Coast has been amazing. It is pushing me to strive to leave my own legacy at our company. — Alvin “Pepper” Baumer III, President, Baumer Foods, Crystal Hot Sauce

…when Elmer’s Chocolate , having discovered a delectable candy made and sold at a Canal Street department store, bought the recipe and began producing it themselves. Thus was born Heavenly Hash. …when entrepreneur Alvin Baumer borrowed some cash from his future father-in-law to purchase Mill’s Fruit Products, a small syrup company in New Orleans whose product was used to make the shaved-ice summer treat called sno-balls. Part of the sale included a recipe for a hot sauce made with cayenne peppers called Crystal Pure Louisiana Hot Sauce . Today you can find Crystal Hot Sauce everywhere. …when the Curtiss Candy Company of Chicago, Illinois, came out with a sensational chocolate-covered, crispy peanut butter candy bar and held a public contest to choose its name. The winning entry: “ Butterfinger .” …when the first filled candy bar became the coveted delight of children and discriminating adults everywhere. They called it Milky Way . … when — as if all that weren’t enough — every brown bag school lunch in America soon packed a new chocolate drink called Yoo-hoo and sandwiches filled with newfangled Welch’s Grape jelly.

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