Douglasville CVB_Marketing Plan.indd

Goal 4: Continue Building Strong Partnerships

In 2024, our commitment to building strong partnerships remains unwavering, serving as a cornerstone of our mission. We will actively nurture these relationships through ongoing spotlights, guest speaking engagements, and prominently featuring partners in our collateral materials. Additionally, we will officially launch our Ambassador Program to foster deeper connections within the community. Strengthening partnerships not only amplifies our collective impact but also reinforces our dedication to collaborative growth and success.

Objectives:

Guest Speaking Opportunities

Tourism Ambassador Program We are committed to continuing our proactive approach by embracing guest speaking opportunities to educate both our local community and regional groups on the vital impact and significance of tourism, as well as the essential role and functions of the CVB, further strengthening awareness and support for our destination. The official launch of the Tourism Ambassador Program will significantly expand our reach, equipping community members, hospitality professionals, real estate agents, and others with the necessary tools to understand the profound impact of tourism on our community, as well as providing insight into the assets and attractions we highlight to visitors and planners, fostering greater awareness and engagement.

Social Media Spotlights

We are strategically planning to maintain our production of social media spotlights, leveraging them not only to showcase the hidden gems and attractions within Douglasville but also to fortify our partnerships, fostering collaboration and amplifying the allure of our destination across various platforms. Partner Portal As part of our website redesign initiative, we are actively working on building a comprehensive partner portal, providing our partners with a dedicated platform where they can easily access information, connect with us, explore opportunities for involvement, and collaborate on initiatives, enhancing communication and synergy within our community.

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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