Douglasville CVB_Marketing Plan.indd

Goal 3: Increase Welcome Center Retail & Establish Mobile Visitors Center

Focusing on our goal to enhance Welcome Center retail and introduce a Mobile Visitors Center, we aim to address the retail gap in Douglasville, particularly in the downtown area. By strategically positioning the welcome center as a retail hub, we anticipate increased foot traffic, fostering both brand exposure and community engagement. The establishment of a Mobile Visitors Center further reinforces our commitment to meeting people where they are, creating opportunities to showcase our brand, sell retail items, and actively participate in events, thus expanding our reach and deepening community connections.

Objectives:

Welcome Center as a Retail Hub To boost retail sales at the Welcome Center and pave the way for retail offerings in our upcoming Mobile Visitors Center, we are strategically introducing curated items, such as the limited edition Valentine's cup, while continuously aligning our inventory with current trends to maximize purchase opportunities. This initiative not only fills a downtown retail gap in Douglasville but also enhances visitor experiences and promotes local engagement with our destination. Incorporating initiatives to boost foot traffic at the Welcome Center will not only increase our visibility and reach but also provide us with more opportunities to engage with both residents and visitors, share the unique attractions and hidden gems of Douglasville, and continue telling our compelling story to a wider audience. Welcome Center Foot Traffic

Extended Hours for Events To further enhance the role of our Welcome Center, we will implement extended operating hours for events. This proactive approach not only increases community exposure but also fosters greater interaction, providing residents and visitors alike with more opportunities to engage with our destination. Mobile Visitors Center The launch of our Mobile Visitors Center enables us to connect with individuals directly, meeting them where they are and extending our community reach. This initiative strengthens partnerships, fosters greater engagement, and amplifies our presence in the community, ensuring that Douglasville's unique offerings are accessible to all.

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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