Douglasville CVB_Marketing Plan.indd

In 2024, our overarching goals include a sustained focus on elevating brand exposure, leveraging data-driven strategies to target specific markets through advertising, and enhancing the retail experience at the Welcome Center . Additionally, we aim to establish a Mobile Visitors Center. Aligned with our mission, these objectives are geared towards introducing our new brand to a broader audience, intensifying advertising efforts, fostering robust partnerships, bolstering community engagement, and ultimately boosting Welcome Center traffic for a comprehensive and impactful outreach. GOALS

Continue Increasing Brand Exposure / Update Collateral to Match New Brand

Goal 1:

Goal 2:

Utilize Data to Advertise to Target Markets

Increase Welcome Center Retail & Establish Mobile Visitors Center

Goal 3:

Goal 4:

Continue Building Strong Partnerships

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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