Douglasville CVB_Marketing Plan.indd

Goal 1: Continue Increasing Brand Exposure / Update Collateral

#DiscoverDouglasville

In our pursuit of elevating brand exposure, we are undertaking a comprehensive update of our existing collateral to seamlessly align with our new brand identity. Additionally, we are crafting new, engaging materials, including a dining guide, restaurant rack card, and a meeting planner guide. By actively increasing our presence in Welcome Center retail spaces, persistently implementing our dynamic social media strategy, and participating as guest speakers at public events, we aim to reach a wider audience. Our goal is to educate individuals on the Douglasville CVB, emphasizing Douglasville as a vibrant tourism destination, and solidifying the pivotal role the CVB plays in enhancing the experiences of both residents and visitors.

Objectives:

Dining Guide/Restaurant Rack Card To enhance the visitor experience when seeking dining options in Douglasville, we will produce both a restaurant rack card and a comprehensive dining guide, ensuring easy access to information while staying at our hotels and visiting

Completing Website Redesign We are committed to completing our website redesign to align with our new brand, elevate the user experience for visitors, and solidify our position as the premier hub for comprehensive visitor and destination information in Douglasville. Meeting Planner/Venue Guide We will develop a comprehensive venue guide to serve as an invaluable resource for event planners and individuals seeking to host a variety of gatherings, including conferences, weddings, and group events, in Douglasville.

our town. This collateral will also strengthen partnerships with our restaurants and eateries.

Networking/Educating

We are dedicated to ongoing networking and educational

initiatives to amplify community engagement, increase exposure, and educate individuals about the role of our CVB and the array of services we provide, empowering us to shape and control the narrative of Douglasville as a tourist destination.

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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