GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

9. Door-to-Door Sales Scripts In-person prospecting is one of GMS's most powerful differentiators. Walking into a business creates instant presence and credibility that a phone call cannot replicate. The key is projecting confidence without pressure.

Walk-In Introduction "Hi, I'm [Your Name] with Graphic Media Solutions." "We work with a number of local businesses in this area helping them attract more customers through direct mail campaigns and in-store promotional signage." "I'd love to leave some information and maybe grab two minutes with the owner or manager — is [name] available today?" If the Decision Maker is Available Transition immediately into a brief, curiosity-building value statement followed by your first discovery question: "Thanks for a moment — I promise I'll be brief." "We just ran a direct mail campaign for another [restaurant/dental office/retailer] about a mile from here that brought in over [X] new customers in 30 days." "I was curious — how are you currently driving new customers to your location?"

Leave-Behind Protocol When the decision maker is unavailable, leave a professional packet containing: • A GMS company overview one-pager • A relevant case study or sample campaign result from their vertical

• Your business card with a personalized handwritten note Follow up within 48 hours with a phone call referencing your visit.

Confidential — For Internal GMS Use Only | Page 10