GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

12. Direct Mail Campaign Packages Structured packages simplify the buying decision and create clear price anchors. Present packages in ascending order — always start with the Starter Campaign and let the prospect self-select up.

Package

Details

Starter Campaign

5,000 postcards mailed locally. Ideal for businesses testing direct mail for the first time. Standard 4x6 or 5.5x8.5 postcard, EDDM delivery. 10,000 postcards with demographic targeting. Includes list acquisition for targeted household profile. Ideal for dental, medical, and real estate clients. 25,000 mailers plus in-store signage package and promotional flyers. Full multi-channel campaign for established retail and grocery clients.

Growth Campaign

Expansion Campaign

Upsell Opportunities Within Each Package • Add a second mailing (same creative, 30 days later) for increased frequency and response rate. • Include a QR code and basic landing page for digital tracking. • Bundle signage with any direct mail campaign for a 10-15% package discount. • Offer a 3-campaign subscription for a quarterly rhythm that keeps GMS top-of-mind.

Sales Tip: Always pitch the recurring option.

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