GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

13. Signage Sales Strategies Large format signage is often the fastest and easiest first sale at GMS. Retail businesses update their signage frequently — seasonal sales, grand openings, holiday promotions, and product launches all create recurring buying events.

Why Signage is the Perfect Entry Sale • Short production timeline: Most signage ships within 2-5 business days.

• Lower initial investment: Signage jobs can start at $150-$500, lowering the commitment barrier. • Visible results: The prospect can immediately see and use the output — building trust for larger campaigns. • Repeat purchase cycle: Signage is seasonal and perishable — every sale creates a natural follow-up opportunity.

Signage Buying Triggers • Seasonal promotions (back-to-school, holiday, summer) • Grand opening or re-opening events • New product or menu launches • Trade show or conference attendance • In-store sale events

Signage Upsell Ladder Use signage as the entry point to a deeper relationship:

• Start: Vinyl banner or window graphic for an upcoming promotion. • Step 2: Add a coordinating flyer or rack card for handout distribution. • Step 3: Propose a full campaign — signage + direct mail to announce the same promotion to households nearby.

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