GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

14. Digital Print Opportunities Digital print is GMS's highest-frequency, lowest-barrier service category. While individual job values may be smaller, digital print builds relationship frequency and creates natural upsell pathways to direct mail and signage. High-Frequency Digital Print Buyers • Restaurants: Menu updates 2-4 times per year, seasonal specials, daily insert cards. • Real Estate Agents: Just listed/sold flyers, open house materials, neighborhood farm pieces. • Medical and Dental: Patient intake forms, health awareness posters, appointment reminder cards. • Event Planners: Programs, sponsor booklets, table cards, signage. • Retail Stores: Sale flyers, product one-pagers, gift guides. Digital Print as a Relationship Builder The goal with digital print clients is to increase order frequency until they become a GMS 'house account' — a client who calls GMS first for any print need. Achieve this by: • Proactively reaching out before each known buying event (e.g., 'Your summer menu is probably coming up — want to get on the schedule?') • Offering to store approved artwork and templates for fast reorders • Providing a simple reorder form or online portal for high-frequency clients

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