GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

4. Products and Services GMS offers three core product categories. A strong sales rep becomes fluent in all three and identifies cross-sell opportunities within every client relationship.

Direct Mail Campaigns Direct mail is GMS's flagship service. It combines print production with USPS mailing logistics to deliver marketing messages directly to residential and commercial addresses. • Postcards (4x6, 5.5x8.5, 6x9, 6x11): High-impact, low-cost entry point for most campaigns. • Promotional Mailers: Multi-panel folded pieces that communicate complex offers or product catalogs. • Every Door Direct Mail (EDDM): USPS program that saturates carrier routes at a discounted postage rate — ideal for restaurants, dental offices, and retail stores. Sales Tip: EDDM is a great entry-point sale for price-sensitive prospects. Low minimum quantities and no mailing list required. Large Format Signage Large format printing encompasses any oversized print application designed for visibility at a distance. This category is highly visual and emotionally compelling. • Banners (vinyl, fabric, mesh): Interior and exterior applications for sales events, grand openings, and seasonal promotions. • Posters: Retail and event marketing in standard sizes (18x24, 24x36, 27x40). • Window Graphics: Perforated, frosted, or full-color vinyl graphics applied to storefront glass. • Trade Show Displays: Retractable banner stands, table throws, and pop-up backdrops. Sales Tip: Signage is often the easiest and fastest first sale. Retailers and restaurants frequently need seasonal signage on short notice — be their go-to resource. Digital Print Digital print covers shorter-run collateral printed on digital presses. Fast turnaround and low minimum quantities make this ideal for local businesses. • Flyers: Single-sheet promotional pieces for events, menus, and specials. • Brochures: Tri-fold and z-fold formats for service businesses, real estate, and medical practices. • Rack Cards (4x9): Slim format perfect for hotel lobbies, waiting rooms, and retail counters. • Menus: Full-color folded menus for restaurants — a recurring revenue opportunity with every menu update. • Booklets: Multi-page saddle-stitched or perfect-bound for catalogs, program guides, and annual reports.

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