GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

5. Target Industries GMS thrives in specific verticals where print marketing has a proven track record of ROI. Sales reps should develop deep industry knowledge in at least three verticals.

Industry Vertical Wholesale Grocery

Primary GMS Products

Weekly ad inserts, EDDM promotions, in-store signage Seasonal promotions, loyalty program mailers, banners Large-scale signage programs, custom display systems EDDM menus, grand opening campaigns, seasonal flyers New patient acquisition postcards, appointment reminder cards Patient communication mailers, health awareness campaigns Oil change and service reminder direct mail, seasonal promotions Just listed/just sold postcards, neighborhood prospecting mail Sale event banners, promotional flyers, window graphics Seasonal service postcards, referral program mailers Voter contact mail, door hangers, yard signs

Independent Regional Grocery Chains

Large Format Grocery Chains

Restaurants

Dental Offices

Medical Practices

Auto Repair Shops

Real Estate Agents

Retail Stores

Home Services

Political Consultants

Developing Vertical Expertise Top performers do not sell generically. They develop a point of view for each vertical — understanding the seasonal rhythms, competitive pressures, and customer acquisition priorities that make each industry unique. Study your top three verticals. Know their peak marketing seasons, their common objections, and their most successful campaign types.

Confidential — For Internal GMS Use Only | Page 6