GMS_Sales_Training_Manual_Expanded BDS

GRAPHIC MEDIA SOLUTIONS | Corporate Sales Training Manual

8. Cold Calling Scripts Cold calling remains one of the highest-volume prospecting methods at GMS. The scripts below are starting points — personalize them to match your natural voice and the specific prospect.

Opening Script "Hello, this is [Your Name] with Graphic Media Solutions." "We specialize in helping [industry, e.g., dental offices / restaurants / retailers] attract new customers through targeted direct mail campaigns and high-impact promotional signage." "I was hoping to connect with the person who handles your marketing — is that you, or would that be someone else?" Discovery Bridge "Great — I only need about two minutes. Quick question:" "Are you currently running any marketing promotions this quarter, or is that something you're planning?" " [Listen and respond to their answer before continuing] " "What does your current process look like for attracting new customers to [business type]?" Voicemail Script "Hi [Name], this is [Your Name] with Graphic Media Solutions — number is [phone]." "We help [industry] businesses grow through direct mail and signage campaigns — I had a specific idea for [business name] I'd love to share. I'll try you again [day], or feel free to call me back." Call Handling Tips • Call between 8-9am or 4-5pm — business owners and managers are often more accessible before and after peak hours. • Do not read from the script robotically. Internalize the structure, then speak naturally. • If a gatekeeper answers, be direct and friendly: 'Hi, I'm hoping to speak with the owner — is [name] available?' • Always end every call by scheduling the next action: 'I'll follow up on Thursday — does morning or afternoon work better?'

Confidential — For Internal GMS Use Only | Page 9