ROUSES_Summer2025_Magazine PAGES web

if our name is on the label you can trust it's good

ARROW-CIRCLE-RIGHT We launched our private brand in 2008, but it wasn’t until 2017 — under the direction of Jason Martinolich, our Vice President of Center Store and a member of the Rouse family — that the line truly began to grow. Today, it includes thousands of SKUs — industry shorthand for “stock keeping units” — covering everything from pantry staples to regional specialties.

Every item is carefully sourced or developed in-house. Each food product goes through a formal cutting, where Donny Rouse, Jason Martinolich, other members of the family and members of the Rouses team taste, compare, and choose the very best before it ever hits the shelf. Like everything we put our name on, these products deliver the best quality at the best price. It’s no wonder these are some of the most loved products we sell.

a taste of italy, no passport required

ARROW-CIRCLE-RIGHT Donny Rouse traveled to Sicily with his wife, sister, and brother-in-law, Jason, to hand-select Rouses Sicilian, Organic Sicilian, and Italian olive oils. Rouses’ line of authentic Italian-made products and ingredients is a nod to the family’s heritage. In Italy, where many of these foods have been crafted for hundreds—even thousands—of years, strict standards govern every step of the process, from sourcing to production. That commitment to tradition and quality is what makes these products so special.

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