AGA_2025_AnnualYearbook_Combined.indd
BUSINESS SESSION SPEAKERS CONTINUED SEVEN WAYS YOUR COMPANY SHOULD BE USING ARTIFICIAL INTELLIGENCE
Since her first Motorola RAZR flip phone, Beth has made a verb out of the word “nerd.” She’s here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you’re puzzling over why she goes by “Beth Z”… it’s because she only finds about three people a year who can pronounce her last name.
BETH Z Your Nerdy Best Friend
Sarah graduated from Auburn University in 2015 with a Bachelor’s Degree in Public Relations. After graduation, she moved to Dallas, TX and gained experience working in PR and marketing firms specializing in produce brands. Growing up surrounded by her family’s wholesale grocery business, Sarah always knew she wanted to work in the industry. She saw a need for PR and marketing in what she calls the “Dad market.” Dad-aged people in the grocery industry who know they need to be doing more in the digital world but aren’t sure where to start. That’s when Mitchell Marketing Solutions was born. Sarah launched her female-owned business in 2017 at the age of 24. She has grown MMS from 5 clients to almost 50 over the last 4 years. GROCERY MARKETING GETS SMARTER: PRACTICAL AI TOOLS FOR REAL RETAIL RESULTS
SARAH MITCHELL WAGNER Mitchell Marketing Solutions, Inc.
Sarah has a passion and deep rooted understanding of the grocery business, which makes her a seamless partner to work with on your store’s marketing. She enjoys the creative and analytical side of the business. You can usually find her with a cup of vanilla coffee creating flawless social media graphics, writing a press release or scouring over her client’s digital marketing analytics for the week. Sarah now resides in Birmingham, Alabama with her husband Jake, son Hugh and golden retriever Millie. When she’s not working Sarah enjoys traveling, visiting grocery stores, walks with her family, taking a Peleton class, and enjoying a Netflix binge with a nice glass of Pinot Noir.
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