Douglasville CVB_Marketing Plan.indd

Goal 2: Utilize Data to Assist in Advertising Efforts As we continue to increase and maintain awareness of Douglasville as an affordable and accessible Southeast destination, we will focus our strategy on reaching our target at every point of the travel purchase funnel to achieve sustained brand awareness. Various tactical approaches, including paid advertising, marketing partnerships, email marketing, content marketing and social media will achieve this. Our goal of leveraging data in advertising is powered by strategic insights gathered from sources such as Placer.AI, Google Analytics, and Explore Georgia reports. By harnessing this data, we aim to maximize the efficiency of our advertising budget, optimizing ad placements for targeted impact and ensuring a well-rounded and effective outreach to our varied audience segments.

Social Media Advertising Spend Our goals for social media advertising spend are focused on leveraging the momentum gained from the monumental growth experienced between 2022 and 2024, including increased follower counts, page interactions, and engagement. By strategically allocating advertising spend and diversifying content across multiple platforms, we anticipate further growth in our social media presence. We are actively exploring opportunities to collaborate with influencers as part of our strategy to expand our reach on social media and capitalize on the momentum of our growing following, leveraging their platforms to amplify our message and engage with a broader audience. Print/Digital Advertising We are currently exploring various avenues for increased print and digital advertising to amplify brand exposure, considering diverse target markets such as meetings and groups, leisure travel, sports publications, and more. Our goal is to diversify our ad spend strategically, ensuring maximum reach and impact across multiple audience segments.

Objectives:

Expedia Campaign

SEO/SEM We are actively exploring the opportunity of launching an Expedia campaign aimed at fostering stronger relationships with hoteliers, obtaining comprehensive data on our properties, and strategically advertising on Expedia to drive increased visitation and occupancy rates, ultimately benefiting our partner hotels in Douglasville and contributing to our overall mission. We are in the process of exploring the utilization of SEO/SEM techniques to optimize our website redesign. Through a strategic SEO/SEM campaign, we aim to enhance the visibility of our new website on search engine result pages, both through paid advertising and organic search, thus promoting Douglasville as a top destination for visitors.

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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