Douglasville CVB_Marketing Plan.indd

Goal 2: Utilize Data to Assist in Advertising Efforts

Market Analysis

Most of our visitors are coming from the Southeast Georgia is currently our heaviest-hitting market (drive market) Most of our visitors fall within mid-range of HHI 1-2 Days is the avg. nightly stay in Douglasville, 4 times greater than a 3-7 day stay (can focus on weekend getaways, overnight stays, short trips) Summer is the busiest time of the year for visitors with winter being our least busiest time of the year for visitors We have core feeder markets that Discover Douglasville can put a large focus on that rank high in visitation data. These markets have a high importance on maintaining brand recognition and capturing travelers to Metro Atlanta communities. They include:

Atlanta - Sandy Springs - Alpharetta = .12M

1.

Birmingham-Hoover, AL = 18K Memphis, TN-MS-AR = 11.6K

2. 3. 4. 5. 6. 7. 8. 9.

New York-Newark-Jersey City = 11.2K Charlotte-Concord-Gastonia, NC = 10K Nashville-Davidson-Murfreesboro, TN = 8.8K Dallas-Fort Worth-Arlington, TX = 8.8K

Miami-Fort Lauderdale, FL = 8.6K

Washington-Arlington-Alexandria, DC = 8.5K

Tampa-St. Petersburg, FL = 8.2K

10.

Compared to our Top 10 feeder markets, we have other states that are showing up higher in visitation data and offer potential growth opportunities . They could include:

Virginia | California | Illinois | Ohio | Maryland | Michigan | Kentucky | Pennsylvania | Indiana | District of Columbia (DC)

DISCOVER DOUGLASVILLE MARKETING PLAN 2024

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